Public Relations
As a public relations professional, I am committed to delivering high-quality, effective PR services. I have experience working with a variety of industries and organizations, including non-profits. Let me help you share your message and reach your target audience.
From October to December 2023 I was a PR consultant for local non profit, Animals as Natural Therapy. I collaborated with Director of Development, Jessie Pemble to create materials and content for Animals as Natural Therapy.
Radio PSA
I created a radio PSA to inform listeners of the benefits of animal therapy and encourage listeners to start healing with Animals as Natural Therapy.
Transcript:
I think you need therapy, Animal therapy. At Animals as Natural Therapy you can experience what they call hands-on healing. The National Library of Medicine finds that Oxytocin, a natural hormone that increases social skills and decreases depression, is released in the brain during close animal interactions. So go find your new best friend and help that brain at the same time. They serve young adults, seniors, veterans, and children. Visit animals as natural therapy dot org to start your hands on healing now
Video PSA
I created a video PSA to encourage veterans to sign up for our services. Military Veterans were one of our main target audiences for Animals as Natural Therapy
Transcript:
Is P-T-S-D running your life? Do you feel like an outcast? Returning to your civilian life can be hard as a veteran, but we are here to help. Hello there, I’m Zen and I’m here to tell you about Animals as Natural Therapy. Research has demonstrated that equine therapy effectively addresses the symptoms of P-T-S-D. And our horses demonstrate a relaxed vigilance that you can learn from. We welcome you to come start your healing process by visiting the link on the screen for a confidential intake now.
Poster PSA
I created a poster to raise awareness for those struggling with anxiety. The goal was to make those suffering feel like they are not alone as anxiety is the worlds most common mental disorder. Then I wanted to encourage those feeling stressed or anxious to come and start their therapy with Animals as Natural Therapy
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Social Media Plan
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Branding Guide
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Monthly Newsletter
Describe your image
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From August to October 2023. I was a Social Media PR Specialist for Rebound Families. I worked with Executive Director Keri Smith in an effort to promote their services on social media. I managed the companies Facebook, Instagram, and website.
Graphics and Posts
I created numerous social media posts promoting our events and asking for volunteers or donations that help keep our company growing and active. I also helped create posts that included mental health awareness during suicide prevention month. I also created posts for our events like the Gala and a Boundary Bay fundraiser.
Video Creation
I created promotional videos like this during a build up for our 2023 Gala. I was responsible for these interviews and the editing of the videos to be published online. This is an example of a 5 part series that was made. The goal was to share the connection between Interfaith Coalition and Rebound Families and how one could benefit from either non profit.
Website Management
I edited our website by adding pages, blogs, customizing the home page, and more. Along with these blogs I accompanied a photo I felt captured the story of the blog, much like a news story I would create as a reporter. Click the image to see an example of a blog post I was responsible for creating.
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